Bring keyword-matched social media search results into Airtable. The miniExtensions Create Records from Social Media Posts automation uses your configured API Direct key to retrieve results from selected sources and create or update Airtable records.
What you can do
- Search selected social sources using keywords.
- Create or update Airtable records from returned posts.
- Map available content, URLs, dates, and other result fields.
Supported platforms
- Reddit posts and comments
- X (Twitter) posts
- Facebook posts
- LinkedIn posts
- YouTube videos
- Instagram posts
Search results in Airtable
Choose the search sources and keywords, then map the information available from the provider into Airtable fields. Result URLs identify posts when the workflow creates or updates records, helping avoid a new duplicate row for every repeated search.
Optional mappings can capture additional information such as sentiment or the returned raw data. Age filters help focus the search on the time period relevant to the collection.
Recurring searches can build a useful research dataset, but coverage depends on API Direct and its source access. Review the returned posts and mapped fields before treating the collection as a complete or real-time view of social activity.
A practical example
A marketing team can search for a product name on selected sources and collect matching URLs in a Mentions table. The team can review the snippets, open the original posts, and add its own categorization or response status in separate fields.
How to get started
Connect your API Direct key, choose the search sources and keywords, and map the result fields. Review a sample search before scheduling recurring runs.
Good to know
Results depend on provider coverage and access. A keyword search is not comprehensive monitoring of every post or platform.
